Designing Stores in a High-Tech, Socially Networked World
As society grows ever more technological and socially networked, a shift toward a right-brained approach to living, relating and shopping will shape the future of retail. Discover how the changing communication of stories through social media and emerging technologies will influence the way brands connect to their customers. Explore how emerging technologies will help both the brand and the in-store experience metamorphose to meet the needs of the intuitive, relational right-brained consumer.
Learning Objectives:
• Describe the historical significance of shopping as a social paradigm for connecting to a larger whole.
• Distinguish between right- and left-brain influence and identify which each marketing strategy engages.
• Compare the left-brain philosophy of brand differentiation on price with a more holistic, integrated approach.
• Apply an integrated brain approach to store design and branding decisions in order to engage consumers and motivate purchases in a technological and socially networked world.
• Describe how technology is changing communication between customers, the brands they adopt and the shopping experience.
There will also be sessions to explain how PAVE works with leading industry partners to provide partnership programs for talented design students.
PAVE the Way 3D Design Challenge
PAVE the Way, a 3D Design Challenge, is an exciting opportunity available for students internationally to showcase their work at a major industry event, GlobalShop 2012. College students who are enrolled in accredited store design, interior design, visual merchandising, and industrial design programs are invited to design a 3D floor fixture for this competition, which is sponsored and presented by B+N Industries.
Real-World Projects
(What It’s Really Like to Design a Project When You Graduate)
This session for students will cover design and merchandising trends, along with case studies of current award-winning projects. The case study discussions will provide a dose of reality for students, demonstrating how companies go about the design process from the start of the project through final results. The importance of branding strategies will also be discussed.
Presenters: Denny Gerdeman, Chute Gerdeman; David Kepron, Callison; and HeeSun Kim, FRCH
Brazil Goes Retail: Unique Consumers, Unique Challenges
Forecasts are for Brazil’s retail sales to increase by over 30% in the next five years, driven by strong economic growth, a rapidly expanding population, and rising disposable incomes. The lifestyles of the Brazilian middle class and upper-income groups increasingly mirror those of their peers in developed countries. The opportunity to tap into this rapidly growing market is attracting retailers of all kinds, from all over the world.
But Brazilian consumers and culture are unique. FRCH Design Worldwide will provide an overview of the Brazilian market and offer perspectives on Brazilian consumers from both the retailer’s and store designer’s point-of-view. What are the key market demographics? How are Brazilian consumers different from their counterparts in North America? How do these differences impact retail strategy and store design and planning? A leading Brazilian retailer will serve as a reference for the discussion.
Who Moved the Front of My Store? Retailing in a cross-channel world
Shopping has fundamentally changed, as the majority of consumers now begin their shopping process well before they ever walk in a store. With the rapid adoption of new social, local, and mobile technologies, the physical and digital shopping experiences are becoming more integrated than ever before.
As the shoppers’ path to purchase becomes more dynamic, shopper marketers must abandon the old channel segmentation paradigm and focus on all the touchpoints that shoppers choose to use. This session will provide an overview of the key trends and technologies that are fueling this revolution, and will look at specific examples of brands and retailers that are winning in a new Cross-Channel World.